Elon Musk visits destroyed kibbutz and meets Netanyahu in wake of antisemitic post | CNN Business (2024)

Hong Kong/Jerusalem CNN —

Elon Musk visited Israel Monday, meeting the country’s leaders and walking through a kibbutz destroyed by Hamas last month as he tried to calm outrage caused by his endorsem*nt of an antisemitic post on his social media platform, X.

Musk was taken to Kfar Azza — one of the kibbutzim attacked on October 7 — by Israeli Prime Minister Benjamin Netanyahu. The kibbutz was the home of Abigail Edan, a four-year-old American dual citizen abducted by the militant group that day and released Sunday.

In a live online conversation on X with Netanyahu Monday, Musk agreed with the prime minister that Israel must destroy Hamas.

“Those who are intent on murder must be neutralized. Then the propaganda must stop,” Musk said. “They’re just training people to be murderers.”

He also said Gaza must be made “prosperous.”

“If (all) that happens, I think it will be a good future,” he said. “I’d love to help.”

Israel's Prime Minister Benjamin Netanyahu (C) takes Elon Musk (L) on a tour of Kibbutz Kfar Azza.

Musk also met with Israeli President Isaac Herzog behind closed doors.

In a readout from the meeting, the president’s office said Herzog urged Musk to address online antisemitism.

“Unfortunately, we are inundated with antisemitism, which is hatred of Jews,” Herzog told Musk, according to the statement. “I think we need to fight this together, because the platforms you lead, unfortunately, have a large reservoir of hatred, hatred of Jews, anti-Semitism.”

Musk met with families of hostages

In an earlier statement, the president’s office said representatives of the families of hostages held by Hamas also joined the meeting, to share “the horrors of the Hamas terror attack, and of the ongoing pain and uncertainty for those held captive.”

Rachel Goldberg was one of the family members who met with Musk on Monday. Goldberg told CNN’s Jake Tapper on “The Lead” Monday that Musk seemed “genuinely concerned and moved” when she showed him the video that captured the moment her 23-year-old son, Hersh Goldberg-Polin, had his arm blown off during the October 7 attacks.

“I think he was really taken aback and he was also very surprised by the fact that this took place while someone was at a music festival,” Goldberg said. “I found him to be a very sympathetic person, clearly shaken and rattled by what he had seen.”

Another parent, the father of a hostage called Omer Shem-Tov, gave Musk a dog-tag inscribed with “Our hearts are hostage in Gaza,” according to an X post by Herzog’s office late on Monday.

Musk put the dog-tag around his neck, a video in the post showed, and later wrote on X: “I will wear it every day until your loved ones are released.”

During the visit to the destroyed kibbutz, Israeli officials described to Musk what had taken place, the Israeli government press office said.

“The prime minister and Musk then proceeded to the Edan family home, where Musk heard about the family story of four-year-old Abigail Edan, whose parents were murdered and who was kidnapped to Gaza and released yesterday from Hamas captivity,” the press office added.

The billionaire’s visit to Israel comes more than a week after he agreed with the claim that Jewish communities push “hatred against Whites,” leading to a rebuke from the White House and a major exodus of advertisers on X, the platform formerly known as Twitter.

In an Xpostearlier this month, one user had accused Jewish communities of “pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.” The post also referenced “hordes of minorities” flooding Western countries, a popular antisemitic conspiracy theory.

In response, Musk said: “You have said the actual truth.”

The antisemitic conspiracy theory that Jews want to bring undocumented minority populations into Western countries to reduce White majorities in those nations has been espoused by online hate groups.

Musk, in subsequent posts at the time, said he did not believe hatred of White people extends “to all Jewish communities.”

But he said the Anti-Defamation League (ADL), an organization that fights antisemitism around the world, “unjustly attacks the majority of the West, despite the majority of the West supporting the Jewish people and Israel. This is because they cannot, by their own tenets, criticize the minority groups who are their primary threat.”

The comments — which coincide with a surge in US hate crimes against both Jews and Muslims — drew swift condemnation from human rights groups, as well as politicians.

Musk has since denied accusations of racism, writing on X last week that any claims that he is antisemitic couldn’t “be further from the truth.”

Advertisers fleeing

For X, the issue is proving too difficult to ignore. The controversy has fast turned into a huge commercial headache for the company, with at least a dozen major brands halting ad spending as of last Wednesday. They include Disney, IBM, Fox Sports and even the European Commission.

Even before the latest tumult, X had faced criticism for the prevalence of antisemitic discourse on its platform. Organizations including the Anti-Defamation League (ADL) and the Center for Countering Digital Hate had reported an increase in hate speech on X over the past year — findings that Musk had either criticized or denied.

In September, Muskthreatened to suethe ADL for defamation, claiming that the group’s reports have hurt advertising sales on X.

More recently, the organization has also reported a dramatic increase in antisemitic posts on X, particularly since the start of the Israel-Hamas war in early October.

X has hit back against similar claims from progressive media watchdog Media Matters, which in an analysis earlier this month also highlighted antisemitic and pro-Nazi content on X.

In response, X has sued Media Matters, saying the group misrepresented how likely it is for ads to run alongside extremist content on the site. It has alsocalled on its advertising partnersto help protect what it calls “freedom of speech.”

Musk’s visit to Israel comes during a pause in hostilities with Hamas. Over the first three days of a truce, Hamas hasreleaseda total of 58 hostages, primarily women and children, in exchange for the release of 117 Palestinian prisoners, and said it wants to extend the truce.

In an interview with CNN’s Wolf Blitzer on Sunday, Herzog spoke of the bittersweet moment seeing freed hostages reunited with their families.

“It’s something that gives us happiness, but of course, happiness with a lot of sorrow in it because there are at least 200 hostages still held out there,” Herzog told Blitzer.

Herzog said the truce could be extended, pointing to the original agreement that there would be an extra day of ceasefire for every 10 hostages released, but he said it was up to Hamas to free more hostages.

This story has been updated with additional developments.

CNN’s Olesya Dmitracova and Samantha Delouya contributed to this report